Today, June 7, 2016, respected domain industry analyst DomainNameWire covered MMX for the second of two articles in one day. In a post entitled ".VIP domain hits $5.5 million and 400,000 registrations", editor in chief Andrew Allemann wrote, ".VIP is proving to be a winner for MMX (Minds + Machines)." He went on to write, "The company announced today that it already has $5.5 million in sales (wholesale) of .VIP domains after three weeks on the market. It paid $3.0 million to win rights to the domain in an ICANN auction. Not a bad payback period." Read the full article at DomainNameWire.com.