On June 7, 2016, respected domain name industry watcher DomainNameWire published an upbeat analysis of MMX's business in 2016. Editor in Chief Andrew Allemann wrote, "...MMX recorded $8.05 million in billings in the first half of 2016, the company announced today. That’s four times as much as it recorded in the same period of 2015. The gain was largely driven by the successful launch of .VIP and high demand for the domain in China. It hit $5.5 million in sales within the few few weeks of launch." Read the full article at DomainNameWire.com.